The Ask: Create a type-led idea that explores diverse reading habits and the changing nature of reading — and how typography can help us experience stories, ideas, and information in new, meaningful ways.

Idea: Reading is meant for everyone. But the world isn’t designed for everyone to experience it. For sighted readers, stories exist everywhere. But for blind readers, stories rarely exist beyond the pages of heavy braille books, usually experienced in private spaces at home. So Penguin Random House takes literature beyond the page. By embedding braille excerpts from iconic books into benches, railings, and everyday city fixtures; public spaces become places where blind readers can discover stories through touch.